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Valorlux SUPERBAG®

Network news

With the objective of changing consumer behaviour and habits by encouraging consumers to use reusable shopping bags rather than single-use solutions, Valorlux, in collaboration with clc, the Environmental Administration and several supermarket chains in Luxembourg, is launching SUPERBAG®, a reusable bag for fruit and vegetables.

The initiative, which aims to be affordable, environmental and socially responsible by contributing to the reduction of the use of single-use plastic bags, also meets the expectations of consumers who are increasingly attentive and ready to commit themselves to a more sustainable environment.

"This project is intended to be a pioneering collaborative work at the national level between different organizations and the distribution sector, with the aim of reducing the consumption of single-use plastic bags." Claude Turping, Director of Valorlux.

Thanks to the project, the objective is to reduce the consumption of ultra-light single-use plastic bags by 90%. Either save 170 tons of plastic bags.

Photo credit © O.Minaire/Valorlux